Brendan
19th October 2005, 21:18
For Immediate Release With Photos
ColorVisionPR@earthlink.net
ColorVision PrintFIX PRO Launches at PhotoPlus Expo, Delivering
Spectro-Precision Profiling With Trademark Affordability and Ease
Datacolor Unveils Next Generation Spectro Technology For ColorVision at Booth 1104
NEW YORK, NY – PhotoPlus Expo (PPE) – October 20, 2005 – Datacolor, an internationally known name in
color technology, debuts a spectro-driven precision profiling tool in its ColorVision® product line at Photo Plus
Expo (PPE). ColorVision® PrintFIX PRO™is unveiled at Booth No. 1104 and remains on display throughout PPE,
October 20 – 22, 2005, at the Jacob Javits Convention Center in New York City.
ColorVision PrintFIX PRO comes bundled with next generation
spectro technology from Datacolor – the Datacolor 1005
Spectrocolorimeter, patch reading hardware and stand-alone
software. The new software creates spectro printer profiles that
support all RGB-driven inkjet, dye-sub, thermal, chemical and
laser printers. PrintFIX PRO also affords users the flexibility and
richer interface of a stand-alone software application. Spectro
technology enables support of a wide range of media, especially
third party fine art papers, third party inks, and an unlimited
range of RGB-driven printers.
This unique new spectro-based printer-profiling tool was created by the successful marriage of Datacolor’s
standards-setting industrial color instrumentation with the trademark ease and affordability of its award-winning
ColorVision technology. The resulting hand held spectro is designed to meet the needs of discerning professionals
as well as mid market enthusiasts – i.e., home hobbyists, graphic designers and amateur photographers as well as
desktop specialists in a wide range of small business environments.
With quality enhancements that can only be considered revolutionary, the all-RGB product features exceptionally
user-friendly tools. The PrintFIX PRO wizard guides the user through all the critical steps, including wizardassisted
printer setup, with a richly defined and highly detailed interface. The interface’s plentiful help files
maintain ease of use throughout the entire process for all user levels. For example, more advanced users can avail
themselves of time saving short cuts that allow them to “skip to profiling process.” Intermediate users and
beginners have the ability to go through all necessary learning and testing steps.
In order to build the most accurate and consistent profiles on multiple
printers, inks, and papers, a patch reader is essential. The PrintFIX
PRO patch reader leverages the patented LED-based Datacolor
Spectrocolorimeter 1005 to precisely measure calibration targets and
save the data in L*a*b format. It also offers optimized higher patch
targets. With precision and ease of use, PrintFIX PRO delivers
customized profiling choices according to specific user needs. Some
targets can be read in slightly over two-minutes, while more critical
use targets can be read in under four. PrintFIX PRO saves read times
for the most demanding devices, reducing time requirements from two
hours to under 20 minutes and making high patch profiles much more
justifiable.
PhotoPlus Expo ColorVision PrintFIX PRO P. 2 Of 2
The new 1005 Spectro is a native USB device, so there are fewer cables and no external power supply requirements
PrintFIX PRO rests on a calibration base when not in use. The base incorporates a spring-loaded wheel containing
the device’s calibration tiles – critical to maintaining instrument accuracy over time – ensuring they’re always on
hand when needed.
Color Consistency, Capture to Presentation to Print
For those serious about prints, the ColorVision PrintFIX PRO Suite is
bundled with ColorVision Spyder2PRO™ the award-winning CRT,
LCD and notebook monitor calibration hardware/software. The newly
upgraded Spyder2PRO 2.0 also calibrates DLP & LCD projectors.
PrintFIX PRO Suite gives creative professionals the assurance of
complete color quality, print to presentation and is designed as an
integrated hardware/software solution for photographers and artists,
delivering a new destination point to today's popular RGB digital
workflow of: Capture - Calibrate - Edit - Print/ Display/ Present and
Share.
Fueled by the quality and quantity of inkjet and laser printers on the market, in-house printing is booming – with
usage increasing among professional photographers and serious enthusiasts alike. An estimated 7.7 billion digital
images were printed in 2005i and that number expected to grow.
“PrintFIX PRO is our answer to the industry’s need for a user-friendly, flexible tool to manage color in printing. It
fills the gap between high-end laboratory spectros and unreliable low-end solutions. It is an RGB product that has at
its core a world-class spectrocolorimeter for unprecedented quality. It allows printing straight from the software as
well as direct proof profiles, eliminating the need for third party software. Plus, we are offering it at price point far
below its performance value,” confirms Matthew Chilton, product manager for the ColorVision business unit of
Datacolor.
Pricing and Availability
ColorVision® PrintFIX PRO™ –Will be available in stores January 2006. The product includes a Datacolor
1005 Spectrocolorimeter, patch reading hardware and stand-alone software. PrintFIX PRO has a US
manufacturers’ suggested retail price of $549 and can be found for less at many resellers. System requirement include:
PrintFIX PRO: OSX 10.2 or better, or Windows® 2000 or XP, 1024 x 768 or better color monitor. Sound card and internal or external
speakers. Languages: English, French, German, Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.
ColorVision® PrintFIX PRO™ Suite - utilizes the Universal ColorVision Software Interface, similar to
Spyder2PRO and SpyderTV™, for seamless integration; ColorVision® Spyder2PRO™ hardware and software; a
precise calibration system that color calibrates LCD, CRT and laptop monitors. PrintFIX PRO Suite has a US
manufacturers’ suggested retail price of $659 and can be found for less at many resellers. System requirements include:
Spyder2PRO 2.0: OSX 10.2 or better, or Windows® 2000 or XP, 1024 x 768 or better color monitor. Languages: English, French, German,
Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.
About Datacolor and ColorVision
ColorVision technology by Datacolor provides affordable, easy-to-use digital color control products to creative professionals,
photographers, corporate customers and consumers around the world. Because color matters, leading businesses, creative
professionals, and consumers worldwide choose Datacolor’s innovative technology solutions to consistently achieve the right
color. A Swiss-held company, Datacolor’s strong worldwide presence encompasses global manufacturing and operational
facilities with an international strategic network of sales and support offices. For more information about ColorVision by
Datacolor, please visit www.colorvision.com or www.datacolor.com.
Editorial note – for product images:
http://www.datacolor.com/resources/Tradeshows/PPE_2005/PrintfixPRO/
For editorial questions, please contact: Charlé-John Cafiero, CJC Strategists,
(212) 674-0848. ColorVision_PR@earthlink.net
i Photo Industry 2005: Review and Forecast. Photo Marketing Association (PMA) Marketing Research Report,
February 2005.
ColorVisionPR@earthlink.net
ColorVision PrintFIX PRO Launches at PhotoPlus Expo, Delivering
Spectro-Precision Profiling With Trademark Affordability and Ease
Datacolor Unveils Next Generation Spectro Technology For ColorVision at Booth 1104
NEW YORK, NY – PhotoPlus Expo (PPE) – October 20, 2005 – Datacolor, an internationally known name in
color technology, debuts a spectro-driven precision profiling tool in its ColorVision® product line at Photo Plus
Expo (PPE). ColorVision® PrintFIX PRO™is unveiled at Booth No. 1104 and remains on display throughout PPE,
October 20 – 22, 2005, at the Jacob Javits Convention Center in New York City.
ColorVision PrintFIX PRO comes bundled with next generation
spectro technology from Datacolor – the Datacolor 1005
Spectrocolorimeter, patch reading hardware and stand-alone
software. The new software creates spectro printer profiles that
support all RGB-driven inkjet, dye-sub, thermal, chemical and
laser printers. PrintFIX PRO also affords users the flexibility and
richer interface of a stand-alone software application. Spectro
technology enables support of a wide range of media, especially
third party fine art papers, third party inks, and an unlimited
range of RGB-driven printers.
This unique new spectro-based printer-profiling tool was created by the successful marriage of Datacolor’s
standards-setting industrial color instrumentation with the trademark ease and affordability of its award-winning
ColorVision technology. The resulting hand held spectro is designed to meet the needs of discerning professionals
as well as mid market enthusiasts – i.e., home hobbyists, graphic designers and amateur photographers as well as
desktop specialists in a wide range of small business environments.
With quality enhancements that can only be considered revolutionary, the all-RGB product features exceptionally
user-friendly tools. The PrintFIX PRO wizard guides the user through all the critical steps, including wizardassisted
printer setup, with a richly defined and highly detailed interface. The interface’s plentiful help files
maintain ease of use throughout the entire process for all user levels. For example, more advanced users can avail
themselves of time saving short cuts that allow them to “skip to profiling process.” Intermediate users and
beginners have the ability to go through all necessary learning and testing steps.
In order to build the most accurate and consistent profiles on multiple
printers, inks, and papers, a patch reader is essential. The PrintFIX
PRO patch reader leverages the patented LED-based Datacolor
Spectrocolorimeter 1005 to precisely measure calibration targets and
save the data in L*a*b format. It also offers optimized higher patch
targets. With precision and ease of use, PrintFIX PRO delivers
customized profiling choices according to specific user needs. Some
targets can be read in slightly over two-minutes, while more critical
use targets can be read in under four. PrintFIX PRO saves read times
for the most demanding devices, reducing time requirements from two
hours to under 20 minutes and making high patch profiles much more
justifiable.
PhotoPlus Expo ColorVision PrintFIX PRO P. 2 Of 2
The new 1005 Spectro is a native USB device, so there are fewer cables and no external power supply requirements
PrintFIX PRO rests on a calibration base when not in use. The base incorporates a spring-loaded wheel containing
the device’s calibration tiles – critical to maintaining instrument accuracy over time – ensuring they’re always on
hand when needed.
Color Consistency, Capture to Presentation to Print
For those serious about prints, the ColorVision PrintFIX PRO Suite is
bundled with ColorVision Spyder2PRO™ the award-winning CRT,
LCD and notebook monitor calibration hardware/software. The newly
upgraded Spyder2PRO 2.0 also calibrates DLP & LCD projectors.
PrintFIX PRO Suite gives creative professionals the assurance of
complete color quality, print to presentation and is designed as an
integrated hardware/software solution for photographers and artists,
delivering a new destination point to today's popular RGB digital
workflow of: Capture - Calibrate - Edit - Print/ Display/ Present and
Share.
Fueled by the quality and quantity of inkjet and laser printers on the market, in-house printing is booming – with
usage increasing among professional photographers and serious enthusiasts alike. An estimated 7.7 billion digital
images were printed in 2005i and that number expected to grow.
“PrintFIX PRO is our answer to the industry’s need for a user-friendly, flexible tool to manage color in printing. It
fills the gap between high-end laboratory spectros and unreliable low-end solutions. It is an RGB product that has at
its core a world-class spectrocolorimeter for unprecedented quality. It allows printing straight from the software as
well as direct proof profiles, eliminating the need for third party software. Plus, we are offering it at price point far
below its performance value,” confirms Matthew Chilton, product manager for the ColorVision business unit of
Datacolor.
Pricing and Availability
ColorVision® PrintFIX PRO™ –Will be available in stores January 2006. The product includes a Datacolor
1005 Spectrocolorimeter, patch reading hardware and stand-alone software. PrintFIX PRO has a US
manufacturers’ suggested retail price of $549 and can be found for less at many resellers. System requirement include:
PrintFIX PRO: OSX 10.2 or better, or Windows® 2000 or XP, 1024 x 768 or better color monitor. Sound card and internal or external
speakers. Languages: English, French, German, Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.
ColorVision® PrintFIX PRO™ Suite - utilizes the Universal ColorVision Software Interface, similar to
Spyder2PRO and SpyderTV™, for seamless integration; ColorVision® Spyder2PRO™ hardware and software; a
precise calibration system that color calibrates LCD, CRT and laptop monitors. PrintFIX PRO Suite has a US
manufacturers’ suggested retail price of $659 and can be found for less at many resellers. System requirements include:
Spyder2PRO 2.0: OSX 10.2 or better, or Windows® 2000 or XP, 1024 x 768 or better color monitor. Languages: English, French, German,
Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.
About Datacolor and ColorVision
ColorVision technology by Datacolor provides affordable, easy-to-use digital color control products to creative professionals,
photographers, corporate customers and consumers around the world. Because color matters, leading businesses, creative
professionals, and consumers worldwide choose Datacolor’s innovative technology solutions to consistently achieve the right
color. A Swiss-held company, Datacolor’s strong worldwide presence encompasses global manufacturing and operational
facilities with an international strategic network of sales and support offices. For more information about ColorVision by
Datacolor, please visit www.colorvision.com or www.datacolor.com.
Editorial note – for product images:
http://www.datacolor.com/resources/Tradeshows/PPE_2005/PrintfixPRO/
For editorial questions, please contact: Charlé-John Cafiero, CJC Strategists,
(212) 674-0848. ColorVision_PR@earthlink.net
i Photo Industry 2005: Review and Forecast. Photo Marketing Association (PMA) Marketing Research Report,
February 2005.